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Black and White Image of runners approaching and crossing the finish line at the Swansea Half Marathon event.

SHAPE
SWANSEA'S
FUTURE

AS A PREMIER EVENTS DESTINATION

About

MAKING SWANSEA
A PREMIER EVENTS DESTINATION
CAPITAL

Help us finalise the 10-year Events Strategy that will transform Swansea and the County into an even more vibrant and inclusive place for events and festivals. This Strategy has been shaped by earlier public feedback, research and consultation with partners and stakeholders.

The feedback survey is designed to be quick and flexible:

  • You can review the key ideas and score how much you agree.

  • You can add comments to explain your views.

  • You can explore the full strategy if you want more detail.

YOUR FEEDBACK WILL HELP REFINE AND FINALISE THE STRATEGY

Swansea Council recently developed an ambitious Cultural Strategy and one of the key recommendations from research and local feedback was the development of a specific Events Strategy.  Following on from this recommendation the Council, working alongside events specialists Alpha 1 Events, has overseen the development of this forward-thinking and achievable events strategy – and we need your expertise to make it a success.

Listening

01.

We asked the public, industry experts, and stakeholders for their vision of Swansea’s event future.

Drafting

02.

We analysed your feedback to create a formal Draft Events Strategy that balances ambition with reality.

Refining

03.

We are here. We need you to review the draft to ensure we’ve got it right before the plan is finalised.

NEXT STEPS

ALREADY TOOK PART IN STAGE 1?

Thank you! Your initial ideas helped build the foundation of this document. Now, we need you to check the 'blueprints' to make sure the details reflect what you told us. This is your last chance to influence the strategy before it goes live.

Take Action Now

TAKE ACTION NOW

YOUR OPPINION MATTERS

Review the key ideas and tell us how much you agree and if you want explain your scores and share your thoughts.

Want more detail?

Read the full draft strategy for more information and evidence.

Your feedback can be quick or detailed – every response matters.

Survey Closes 4th July 2026 at 11pm.

Hard copies of the survey to complete are available to collect from:

Swansea Guildhall, 12 Guildhall Rd N, Swansea SA1 4PE

IN PARTNERSHIP

The logo of the City and County of Swansea featuring a stylised Osprey with the text 'Swansea Council' and 'Cyngor Abertawe' (Welsh for Swansea Council) above it.
Logo of Alpha 1 events in black text.
Funded by UK Government Logo with equivalent translation in welsh, "Wedi ei ariannu gan Llywodraeth y DU".
IMG_8885.JPG

© 2025 - 2026 Swansea Event Strategy. Site by Soul Motion

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